A beauty brand for every dog

By Jess Rona

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With Love From Jess

I have learned soooo much over the last twenty years as a groomer. Especially how skipping hydration creates flakey skin, dull coats, and matting.

So I hydrated during every groom, skin issues vanished and my clients' dogs were transformed.

Get ready for your dog to feel as glamorous as they deserve.

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Meet the Shmoop Love Brush

The modern marvel in brushes, and so chic!

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Replace tangles with silken perfection.

A Shmoop is a glamorous creature. A dazzling floofball with a coat that shines and skin that feels calm, nourished, and cozy

FORMULATED IN LOS ANGELES CALIFORNIA

Dazzling Beauties